| Titre : | Business Research Methods |
| Auteurs : | Boris Blumberg, Auteur |
| Type de document : | texte imprimé |
| Editeur : | New York [USA] : Mc Graw Hill, 2024 |
| ISBN/ISSN/EAN : | 978-1-5268-4975-5 |
| Format : | 356p. / couv.ill / 24 cm. |
| Langues: | Anglais |
| Index. décimale : | 650 (Entreprise - travail de bureaux, vente, publicité) |
| Mots-clés: | Business ; Management |
| Résumé : |
This book is a one stop guide to all your research methods needs. It is tailored specifically towards business and management courses, and central to this edition is the balanced coverage of qualitative and quantitative methods to clearly and concisely lead students through the research process, whatever their project may be. |
| Note de contenu : |
PART 1: Essentials of research 1. The nature of business and management research 2. The research process and proposal 3. Literature review 4. Ethics in business research PART 2: Research methods 5. Quantitative and qualitative research 6. Sampling strategies 7. Primary data collection with surveys 8. Primary data collection with interviews and focus groups 9. Secondary data and archival sources 10. Content analysis and other qualitative approaches 11. Case studies 12. Experimentation |
Exemplaires (1)
| Code-barres | Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|---|
| 4704 | 650-6/1 | Livre | Bibliothèque Faculté SECG | إدارة الأعمال | Libre accès Disponible |
