| Titre : | Entrepreneurship: The Art, Science, And Process For Success |
| Auteurs : | Bamford Charles, Auteur |
| Type de document : | texte imprimé |
| Editeur : | New York [USA] : Mc Graw Hill, 2024 |
| ISBN/ISSN/EAN : | 978-1-266-87028-6 |
| Format : | 337p. / couv.ill / 24 cm. |
| Langues: | Arabe |
| Index. décimale : | 658.4063 (الابتكار بالادارة وادارة الاعمال) |
| Mots-clés: | Leadership ; Business |
| Résumé : |
Art of using your accumulated experiences along with practical examples to turn any entrepreneurial venture into a success.
Science of taking what is already known as the heart of starting and running a successful entrepreneurial venture. Processes that have proved themselves over decades of research and experience that tie these two areas together into a coherent and organized business. With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of financial analysts, marketers, and business owners, where they are required to think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing a building a plan, the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans. |
| Note de contenu : |
PART 1: LAYING THE GROUNDWORK FOR YOUR BUSINESS
1 The Twenty-First-Century Entrepreneur 2 Individual Leadership and Entrepreneurial Start-Ups 3 Business Idea Generation and Initial Evaluation PART 2: DUE DILIGENCE ON THE BUSINESS IDEA 4 External Analysis 5 Business Mission and Strategy PART 3: ESTABLISHING A FINANCIAL FOUNDATION 6 Analyzing Cash Flow and Other Financial Information 7 Financing and Accounting 8 Business and Financial Analysis PART 4: BUILDING THE BUSINESS 9 Legal Issues with a New Business 10 Human Resources Management 11 Marketing 12 Establishing Operations PART 5: IMPORTANT ISSUES FOR ENTREPRENEURS 13 Exit/Harvest/Turnaround 14 Franchising and Purchasing an Existing Business PART 6: MINICASES |
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