| Titre : | E-commerce and Omnichannel Strategies |
| Auteurs : | Ava Richardson, Auteur |
| Type de document : | texte imprimé |
| Editeur : | New York [USA] : 3G E-learning, 2025 |
| ISBN/ISSN/EAN : | 978-1-984695-01-7 |
| Format : | 294p. / couv.ill / 24 cm. |
| Langues: | Anglais |
| Index. décimale : | 658.872 (التسويق الإلكتروني) |
| Mots-clés: | e-commerce ; data analytics ; marketing |
| Résumé : |
Explores the rise of e-commerce and the shift towards omnichannel strategies to deliver seamless customer experiences across online and offline platforms.
Discusses the challenges and opportunities of integrating digital and physical retail channels to maximize reach and engagement. Highlights the importance of data analytics and personalized marketing in driving e-commerce success. |
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