| Titre : | Digital Marketing |
| Auteurs : | Raj Sachdev, Auteur |
| Type de document : | texte imprimé |
| Editeur : | New York [USA] : Mc Graw Hill, 2024 |
| ISBN/ISSN/EAN : | 978-1-266-14309-0 |
| Format : | 458p. / couv.ill / 24 cm. |
| Langues: | Anglais |
| Index. décimale : | 658.872 (التسويق الإلكتروني) |
| Mots-clés: | Digital Marketing |
| Résumé : |
Sachdev's, Digital Marketing 1e is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital marketing and seven chapters focused on how to use marketing theory and concepts, in combination with digital marketing tools, to “do digital marketing.” .Grounded in marketing theory and concepts taking a strategic and analytical approach with global examples •Relevant chapters designed to engage students through “Thinking about Global Digital Marketing”, “Legal and Ethical Issues”, “Privacy and Security Considerations” and “Value Creation” •Latest digital marketing tools with emphasizing current marketing trends and showcasing how tools should be applied •Hands-on digital marketing exercises, including mocking up a website (using tools, not programming), creating Google search ad campaigns, creating social media and community content with additional direction toward industry certifications such as Google Ads, Social Media, and Email Marketing. •Designed to support multiple teaching formats through McGraw Hill’s Connect with personalized reading experience of Smartbook, variety of test bank questions to reinforce application and Application-Based Activities to challenge critical thinking and problem-solving skills in real-world scenarios. |
| Note de contenu : |
Chapter 1: Digital Marketing in a Digital World Chapter 2: Creating Value through Digital Marketing Strategy Chapter 3: Digital Consumer Behavior and Customer Relationship and Experience Management Chapter 4: Website Marketing Strategy Chapter 5: Search Engine Optimization (SEO) Strategy Chapter 6: Search Engine Marketing (SEM) Strategy Chapter 7: Email Marketing Strategy Chapter 8: Social Media and Community Marketing Strategy Chapter 9: Mobile Marketing Strategy Chapter 10: Digital Brand, Trust, and Reputation Management Strategy Chapter 11: Digital Marketing Legal, Ethical, Privacy, and Security Considerations Chapter 12: Trends and the Future of Digital Marketing |
Exemplaires
| Code-barres | Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|---|
| aucun exemplaire |
