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Titre :
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Marketing Strategies in the Digital Age
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Auteurs :
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Ram Jaiswal Gulab Chand, Auteur
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Type de document :
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texte imprimé
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Editeur :
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Burlington [Canada] : Society Publishing, 2025
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ISBN/ISSN/EAN :
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978-1-77956-408-5
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Format :
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387p. / couv.ill / 24 cm.
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Langues:
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Anglais
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Index. décimale :
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658.872 (التسويق الإلكتروني)
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Mots-clés:
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marketing
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business
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Résumé :
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This book covers the evolving landscape of marketing in a digital-first world including social media marketing, content creation, influencer strategies, and data analytics. It explores tools and platforms for reaching and engaging modern consumers. It illustrates successful campaigns and emerging trends in digital marketing. The book provides actionable insights for professionals seeking to leverage digital tools effectively. It is ideal for students and practitioners in marketing and business.
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