Éditeur Mc Graw Hill
Documents disponibles chez cet éditeur (20)
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The 15th edition allows students to think critically, just as they will in their careers and preparing for the CPA exam. It provides a well-balanced appreciation of the accounting profession and focuses on past controversies and present resolu[...]
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Business Communication: A Problem-Solving Approach prepares students to take charge of the communication challenges they'll face on the job. With a focus on effective decision making, the text provides a process for analyzing communication pro[...]
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Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices and provid[...]
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This book is a one stop guide to all your research methods needs. It is tailored specifically towards business and management courses, and central to this edition is the balanced coverage of qualitative and quantitative methods to clearly and [...]
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Business Statistics: Communicating with Numbers takes a comprehensive and contemporary approach that aims to bridge the gap between how statistics is taught and applied in the business world. This title not only prepares students in basic stat[...]
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Contemporary Management?2024 Release?mirrors the most up-to-date account of changes taking place in today's management practices by incorporating recent developments in management theory and research. It provides timely examples of how manager[...]
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Sachdev's, Digital Marketing 1e is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital marketing and se[...]
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Art of using your accumulated experiences along with practical examples to turn any entrepreneurial venture into a success. Science of taking what is already known as the heart of starting and running a successful entrepreneurial venture. Pr[...]
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The market-leading undergraduate investments textbook, Essentials of Investments by Bodie, Kane, and Marcus, continually adapts to the dynamic shifts in financial markets while maintaining a core theme – that security markets are nearly effici[...]
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Financial Accounting for Managers gives the flexibility to emphasize or deemphasize debits and credits in an undergraduate or graduate course by providing a modular structure to fit different course lengths, approaches, and assignments that ca[...]
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Saunders and Cornett's Financial Institutions Management: A Risk Management Approach provides an innovative approach that focuses on managing return and risk in modern financial institutions. The central theme is that the risks faced by financ[...]
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Financial and Managerial Accounting: The Basis for Business Decisions continues to offer a solid foundation for students?who are learning basic accounting concepts. Known for giving equal weight to financial and managerial topics, the authors?[...]
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In response to evolving economic and competitive landscapes, this book underscores the increasing importance of focusing on both profit and risk. It provides a distinctive analysis of the risks encountered by investors and savers engaging with[...]
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Fundamentals of Corporate Finance was designed and developed for a first course in business or corporate finance, for both finance majors and non-majors alike. The text is nearly self-contained in terms of background or prerequisites, assuming[...]
